Tony Passey is an Assistant Professor, Lecturer in the Marketing Department of the David Eccles School of Business at the University of Utah. He is also founder and CEO of Firetoss, a digital marketing, PPC, display advertising, and web development firm in South Jordan, Utah.

Firetoss provides local SEO, social media marketing, and creative services to businesses across the nation. Firetoss’ integrated approach to strategy, creative development, web design, and marketing execution provide a unique advantage over other agencies.

Tony created a new digital marketing curriculum for undergraduate and graduate students that applies marketing strategy to project-based assignments. Students learn through a mixture of lectures and hands-on group work for local non-profits and small businesses.

Tony has engaged in various start-ups ranging from tech companies to retail to manufacturing, including the creation of an elite brand of energy efficient products, and the west coast’s first fully custom fiberglass door manufacturing company.  Tony currently invests in start-ups that with a strong e-commerce scalability.

Tony Passey received a B.A. in Economics and an M.S. in Finance from the University of Utah. He has received several business awards including being named to the Utah v100, top CEOs in technology and MWCN's 100 fastest companies (3 times ;-).

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Contact info:


Firetoss South Jordan Office: 

10913 S River Front Pkwy Suite 125

South Jordan, UT 84095

11565 So District Main Drive, Ste 600, South Jordan, UT 84095

Mailing Address - 1878 W 12600 S #224, Riverton, UT 84065

Office: (801) 253-5200     Fax: (801) 253-5201

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